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Digital Marketing

Join the Digital Marketing Course at IICS

Digital Marketing is the procedure of moldings clients need by the digital marketing strategy and methods and to influence audience by the statics, branding, graphics and contents. And on the process, IICS is the one who believes by making students aware and providing them proper education on this. Our IT professionals of Indian Institute of Computer (IICS) Science adjacent expert & unbeatable outline and comprehension classify wavelength of the course in the field of digital marketing.  We at IICS provide the excellent equip to our students that they can gain the success in their life by joining Digital Marketing Course in IICS. Our institute has ranked the highest position by providing the best digital marketing course in Delhi. Be one of the IICS student by enrolling for the same.

Why IICS Is The Best Digital Marketing Institute In Delhi?

In this world, every new student wants to do something out of the box & you want to live in your fanciful world, there you gain the immense success & respect.  We understand how, an individual holds the importance. We are at IICS praising you to get your dreams in reality because we believe in you & in your dreams too. And, if you are one, who wants to be the Digital Marketer then you are in the right path because you have taken one step ahead to fulfill your dream.

As we mentioned why IICS is the best digital marketing institute in Delhi because understanding students need is our prior motif & we prepare you for a better future by providing you excellent indoctrinate by the IT professionals with the high technology & equipment.

Grasp the new module of digital marketing by understanding the methods of it. Our experts in IT sectors will help you to educate the importance of digital marketing in this 21st century and what are the needs for the growth of any business. Our organization and skilled team will succor you with the fundamentals of digital marketing which are very much required in this competitive edge. The prime of IICS is great and nominated the best & advanced digital marketing institute in Delhi.

Clasp the digital marketing and branding knowledge by locking your seat and yourself in Delhi’s leading IICS digital marketing institute. & learn the mastery of marketing and branding in the competitive era without any barriers to fulfill all your desires and dreams. Our experts will teach you the advance tactics of technology.

The Segments That We Are Providing To Our Students In Digital Marketing Are:-

  • Understand the basic & advance modules of digital marketing
  • Grab the chance to learn how target visitors & traffic
  • Assimilate the traditional marketing
  • Absorb, what are the importance of digital marketing in today’s world.
  • Strategy Flow of advance digital marketing activities
  • An effective branding strategy
  • Integrating marketing campaigns
  • Excessive competitive campaigns & strategies

Need of Digital Marketing

  • A righteous marketing vision can help a business to grow fast. That the company can reach its targeted audience.
  • This will succor the serving importance to customers or clients.
  • Digital Marketing can help businesses to grow in whole overseas. 
  • A unique brand and marketing can help to beat rivals.
  • Strong branding and strategy can be the vital of success for any company & business.

 Advance the knowledge and need of digital marketing with our professionals at IICS to understand the depth statics of every client, customers and business need by educating yourself the digital marketing course in Delhi.

Education is everything whether it is technical or traditional, IICS focuses on both

Digital Marketing (4 Months)

UNIT 1:- Digital Marketing Overview
  • What is marketing?
  • What is Digital Marketing?
  • Understanding Marketing Process
  • Why Digital Marketing wins over traditional Marketing?
  • Understanding Digital Marketing Process
  • Increasing Visibility/Visitors/Targeted Traffic
UNIT 2:- Website Planning & Creation (Dynamic & Responsive)
  • Understanding Internet and web
  • Domain names & domain extensions/Hosting
  • Different types of web servers/Websites
  • Building website using CMS in Class
UNIT 3:- Email Marketing
  • What is email marketing?
  • How email works?
  • Types of email marketing- Opt-in & bulk emailing
  • What is opt-in email marketing?
  • Setting up email marketing account
  • Best platforms to do opt-in email marketing
UNIT 4:- Digital Promotion( PPC Advertising Google AdWords )
  • Google Ad Words/Ad words account structure
  • Creating Search Campaigns
  • Understanding keywords/Creating ads
  • Creating Display Campaign/Optimizing
  • Remarketing
UNIT 5:- Google Analytics
  • Introduction to Google Analytics-
  • How Google analytics works
  • What is link tagging/filters & segments
  • How to view customized reports
  • Monitoring traffic sources
  • Taking corrective actions if required
UNIT 6:- Social Media Marketing
  • What is Social Media?
  • Understanding the existing Social Media paradigms & Pychology
  • How social media marketing is different from others
  • Forms of Internet marketing
  • Facebook marketing
  • LinkedIn Marketing
  • Twitter Marketing
  • Video Marketing
UNIT 7:- Online Display Advertising
  • What is Online Advertising?
  • Display Advertising/advertising
  • What are Payment Modules?
  • Companies that provide online advertising solution
  • Creating Banner Ads Using Tools
UNIT 8:- E-commerce Marketing
  • What is E-commerce?
  • Payment Gateways, Merchant Accounts & Logistics for physical goods.
  • Integrating Woo commerce and setting up an ecommerce store on WordPress.
UNIT 9:- Mobile Web Marketing
  • Understanding Mobile Devices
  • Creating mobile website through WordPress
  • Use of tools to create mobile Websites
  • Use of tools to create mobile app
UNIT 10:- Content Marketing
  • What is Content Marketing?
  • Objective of content marketing
  • Content marketing 7 steps strategy building process
  • Ways to monetizing authority Blog
  • How to market your content?
UNIT 11:- Online Reputation Management
  • What is online reputation management?
  • Why online reputation management is need of our
  • Understanding ORM scenario
  • How to deal with criticism online
  • 10 Online reputation management Commandments
  • 15 ways to create positive brand image online
  • Understanding tools for monitoring online reputation
  • Step by step guide to overcome negative online reputation
  • Best examples of online reputation management
UNIT 12:- Affiliate Marketing Techniques
  • What is affiliate marketing?
  • 3 A's of affiliate marketing
  • Live examples of how people are making money as an affiliate
  • Getting your started as an affiliate
  • Getting you approved as an affiliate from India's top affiliate agencies
  • Trainer shares his secrets of affiliate marketing
UNIT 13:- AdSense and blogging
  • What is affiliate marketing?
  • What is AdSense?
  • How to get approved for AdSense?
  • Cool trick to get AdSense approval by Google
  • Using your AdSense account interface
  • Placing ads on your Blog
UNIT 14:- Search Engine Optimization (SEO)
  • What is SEO?
  • Introduction to SERP
  • What are search engines?
  • How search engines work
  • Major functions of a search engine
  • What are keywords?
  • Different types of keywords
  • Google keyword planner tool
  • Keywords research process
  • Understanding keywords mix
  • Google Operator : So that you can find anything on the web
  • On page optimization
    • What are primary keywords, secondary keywords and tertiary keywords?
    • Keywords optimization
    • Content optimization & planning
    • Understanding your audience for content planning
    • What is the difference between keywords stuffing & keyword placement
    • Internal linking
    • Meta tags creation
    • Creating Webpage in HTML
    • Using google webmasters tool & website verification
    • Sitemap creation & submission in website & webmasters
    • Sitemap creation & submission in website & webmasters
    • How to write a content for article, blog and press release
  • Off Page optimization
    • What is Domain Authority?
    • How to increase Domain Authority
    • What are back links?
    • Types of back links
    • What is link building?
    • Types of link building
    • Do's and Dont's of link building
    • Link building strategies for your business
    • Easy link acquisition techniques
  • Local SEO
    • Google places optimization
    • Classified submissions
    • Using H card
    • Citation
  • Top tools for SEO
  • Monitoring SEO process
  • Preparing SEO reports
  • How to create SEO Strategy for your business
  • What is link juice?
  • Importance of domain and page authority
  • Importance of domain and page authority
  • What is Google Panda Algorithm?
  • What is Google Panda Algorithm?
  • What is Google EMD Update?
  • How to save your site from Google Panda, Penguin and EMD Update
  • How to recover your site from Panda, Penguin and EMD
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