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Digital Marketing

Digital Marketing (4 Months)

UNIT 1:- Digital Marketing Overview
  • What is marketing?
  • What is Digital Marketing?
  • Understanding Marketing Process
  • Why Digital Marketing wins over traditional Marketing?
  • Understanding Digital Marketing Process
  • Increasing Visibility/Visitors/Targeted Traffic
UNIT 2:- Website Planning & Creation (Dynamic & Responsive)
  • Understanding Internet and web
  • Domain names & domain extensions/Hosting
  • Different types of web servers/Websites
  • Building website using CMS in Class
UNIT 3:- Email Marketing
  • What is email marketing?
  • How email works?
  • Types of email marketing- Opt-in & bulk emailing
  • What is opt-in email marketing?
  • Setting up email marketing account
  • Best platforms to do opt-in email marketing
UNIT 4:- Digital Promotion( PPC Advertising Google AdWords )
  • Google Ad Words/Ad words account structure
  • Creating Search Campaigns
  • Understanding keywords/Creating ads
  • Creating Display Campaign/Optimizing
  • Remarketing
UNIT 5:- Google Analytics
  • Introduction to Google Analytics-
  • How Google analytics works
  • What is link tagging/filters & segments
  • How to view customized reports
  • Monitoring traffic sources
  • Taking corrective actions if required
UNIT 6:- Social Media Marketing
  • What is Social Media?
  • Understanding the existing Social Media paradigms & Pychology
  • How social media marketing is different from others
  • Forms of Internet marketing
  • Facebook marketing
  • LinkedIn Marketing
  • Twitter Marketing
  • Video Marketing
UNIT 7:- Online Display Advertising
  • What is Online Advertising?
  • Display Advertising/advertising
  • What are Payment Modules?
  • Companies that provide online advertising solution
  • Creating Banner Ads Using Tools
UNIT 8:- E-commerce Marketing
  • What is E-commerce?
  • Payment Gateways, Merchant Accounts & Logistics for physical goods.
  • Integrating Woo commerce and setting up an ecommerce store on WordPress.
UNIT 9:- Mobile Web Marketing
  • Understanding Mobile Devices
  • Creating mobile website through WordPress
  • Use of tools to create mobile Websites
  • Use of tools to create mobile app
UNIT 10:- Content Marketing
  • What is Content Marketing?
  • Objective of content marketing
  • Content marketing 7 steps strategy building process
  • Ways to monetizing authority Blog
  • How to market your content?
UNIT 11:- Online Reputation Management
  • What is online reputation management?
  • Why online reputation management is need of our
  • Understanding ORM scenario
  • How to deal with criticism online
  • 10 Online reputation management Commandments
  • 15 ways to create positive brand image online
  • Understanding tools for monitoring online reputation
  • Step by step guide to overcome negative online reputation
  • Best examples of online reputation management
UNIT 12:- Affiliate Marketing Techniques
  • What is affiliate marketing?
  • 3 A's of affiliate marketing
  • Live examples of how people are making money as an affiliate
  • Getting your started as an affiliate
  • Getting you approved as an affiliate from India's top affiliate agencies
  • Trainer shares his secrets of affiliate marketing
UNIT 13:- AdSense and blogging
  • What is affiliate marketing?
  • What is AdSense?
  • How to get approved for AdSense?
  • Cool trick to get AdSense approval by Google
  • Using your AdSense account interface
  • Placing ads on your Blog
UNIT 14:- Search Engine Optimization (SEO)
  • What is SEO?
  • Introduction to SERP
  • What are search engines?
  • How search engines work
  • Major functions of a search engine
  • What are keywords?
  • Different types of keywords
  • Google keyword planner tool
  • Keywords research process
  • Understanding keywords mix
  • Google Operator : So that you can find anything on the web
  • On page optimization
    • What are primary keywords, secondary keywords and tertiary keywords?
    • Keywords optimization
    • Content optimization & planning
    • Understanding your audience for content planning
    • What is the difference between keywords stuffing & keyword placement
    • Internal linking
    • Meta tags creation
    • Creating Webpage in HTML
    • Using google webmasters tool & website verification
    • Sitemap creation & submission in website & webmasters
    • Sitemap creation & submission in website & webmasters
    • How to write a content for article, blog and press release
  • Off Page optimization
    • What is Domain Authority?
    • How to increase Domain Authority
    • What are back links?
    • Types of back links
    • What is link building?
    • Types of link building
    • Do's and Dont's of link building
    • Link building strategies for your business
    • Easy link acquisition techniques
  • Local SEO
    • Google places optimization
    • Classified submissions
    • Using H card
    • Citation
  • Top tools for SEO
  • Monitoring SEO process
  • Preparing SEO reports
  • How to create SEO Strategy for your business
  • What is link juice?
  • Importance of domain and page authority
  • Importance of domain and page authority
  • What is Google Panda Algorithm?
  • What is Google Panda Algorithm?
  • What is Google EMD Update?
  • How to save your site from Google Panda, Penguin and EMD Update
  • How to recover your site from Panda, Penguin and EMD
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